About us
Determined to have solar, John explored the idea of hosting his panels on the roof of a neighbours’ barn to transfer the energy to his meter.
Our story
2017
It all began when John Kennedy (CEO) wanted to buy solar panels for his home in Sydney Australia, only to discover most of his roof was facing the wrong direction. In addition, a large tree was shading the remainder of the roof.
Determined to save money and be ‘green’, John explored the idea of hosting solar on a neighbours’ barn.
At the same time, John had been exploring the “sharing economy” as a means to reduce waste through increased asset utilisation. It didn’t take long to join the dots, and the idea of cloud based solar was born.
Ideas are easy. Then came the hard part – the how!
Legal exploration was undertaken to ensure safety and security for all. As expected, years of red tape and bureaucracy was about to begin…
Product Market Fit - Test marketed the idea on Facebook. Within days, over 4,800 people registered worldwide.
2018
Energy licence acquired.
Insane amount of legals done and Product Disclosure Statement written.
The LLA Group (formerly Huntley Group) an Australian Financial Services License holder was appointed as the trustee and the manager of the invested funds.
2019
The first test site sold out instantly.
2020
Test site performs better than expected.
COVID/Lock down.
PDS amended to allow variable sizes of virtual panels (ARSN: 612 098 110).
2021
Ready to launch
Hello COVID/Lock down… again
2025
Launch
Team
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Terry Cuthbertson
Incoming Chairman
Terry has extensive corporate finance expertise, having advised several businesses and government organizations in relation to mergers, acquisitions and financing.
Formerly, Terry was a Partner of KPMG Corporate Finance and NSW Partner in Charge of Mergers and Acquisitions, where he coordinated government privatisations, mergers, divestitures and public offerings on the ASX for the New South Wales practice.
Terry held previous directorships on ASX listed My Net Fone Limited, Montec International, Austpac Resources NL, South American Iron and Steel and Sun BioMedical Limited.
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John Kennedy
CEO
John is a proven leader with international experience and a strong background growing disruptive technology businesses. He has worked in the digital and online media industries for over 20 years and has held directorships and senior management positions for more than 17 of those years.
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Joe Adendorff
Advisor and Accounting support
Chartered Accountant, Managing director of a Independent hotel group
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James Ravens
Head of Commercial
James is an accomplished business leader with a background in commercial finance, operations and business management, bringing extensive expertise in business development & optimisation, strategic insights and financial analysis.
Over his 25-year career, he has worked for Fortune 100 companies including Coca-Cola and American Express, as well as major ASX-listed organisations such as Goodman Fielder.
In addition to his corporate experience, James has founded, led, and advised a number of smaller companies and startups across sectors including renewable energy, beverages, and financial services, with a focus on strategy, growth, and operational excellence.
James holds an MBA from UNSW (AGSM), a Bachelor of Engineering (Chemical) from the University of Sydney, and an Advanced Diploma in Accounting from CGMA, Hong Kong.
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Martin Essam
CTO
Martin is a stalwart of the Australian IT consulting industry with experience across four decades.
He has expertise across the full development stack and processes; and has particular expertise in middleware, integration and databases.
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Paul Young
Operations
Investor Representative
Paul’s 39 year career includes broad experience within the telecommunications, information technology, real estate, fleet management and energy industries.
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Alfonso Grillo
Lawyer
Legal adviser to SolarCloud
Alfonso has extensive experience in various aspects of commercial law, including mergers and acquisitions, strategic and
transactional advice, capital raisings, ASX listings, corporate structuring, due diligence assessments, corporate governance and
intellectual property issues.
Alfonso is currently a Director of ASX listed company Nagambie Resources Limited and advises a number of ASX listed companies.
He was selected for inclusion in the Asia Pacific Legal 500 (2009/10, 2010/11 and 2012/13) for Corporate/M&A, The Best LawyersTM
Australia 2019-2022 inclusive for Equity Capital Markets and as an Acritas Star Lawyer 2018-2021 inclusive.
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Rich Atkinson
Design
Rich has over 20 years experience building websites. He also has a great online development knowledge of Fintech products.
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Tony Petani
Lawyer
Legal Adviser to SolarCloud
Tony is a corporate and commercial lawyer specialising in mergers & acquisitions, corporate structuring, commercial law and intellectual property. Whilst Tony has broad commercial understanding, he has particularly assisted clients in the fields of Information and Communication Technology, Media and Entertainment, Health and Finance. Tony has also assisted on large scale corporate financing transactions for listed and unlisted entities. In his spare time, Tony enjoys running, theatre and supporting the West Coast Eagles.
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Jeff Cooper
Jeffrey is the Founding Partner of business and marketing strategy consulting business Step Change. He is one of Australia’s leading growth marketing specialists and was crowned one Australia’s top marketers and entrepreneurs in B&T and Anthill magazine’s 30-under-30 Awards.
As a founding partner he reviews over 400 business models per year and brings a passion for business and extensive knowledge of human decision making and behaviour to a range of clients.